Consistent training for your sales staff is crucial to winning every customer that comes into the showroom. However, dealers often say that they don’t have the time or man-power to devote to adequate training. Here to debunk those fallacies is Mark Tewart, President of Tewart Enterprises, best-selling author of “How To Be A Sales Superstar” and Host of On the Mark right here on CBT.
One of Mark’s clients, who is a general manager and part-owner in Texas, trains his staff every day. He leads the training sessions himself and when you go into his store, Mark says there is close to 100 percent execution on the processes his client has in place. Now, training doesn’t have to be for hours and hours but Mark recommends having a dedicated time slot that you never miss.
“[Sales training] is an everyday commitment. We know what to do in this business. It’s the actual doing it and holding people responsible and accountable, and that comes from leadership,” says Mark. “I can tell you one thing for sure, if you have bad leaders, you have a bad dealership. If you have good leaders, you have a good dealership.”
For more great insight from Mark Tewart, be sure to watch our entire interview above.
Did you enjoy this interview with Mark Tewart? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
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