Increase Lead Conversion with These Automated Marketing Campaign Strategies | Performing A Basic Service Inspection, Then Prioritizing Work Your Customer Needs | Increase Service Retention with These Innovative Service Contract Features

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Today on CBTNews.com – Monday, September 9th, 2019:

newscastIncrease Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However, by customizing this smart technology even further, your dealership can provide highly personalized experiences for customers, and bring in even more leads. Recently we sat down with Eric Mercado, president of WeDrive Automotive, to discuss this idea in more detail. Watch Now

newscastTry Performing A Basic Service Inspection Immediately, Then Prioritizing Work Your Customer Needs
Every customer who pulls into your service department deserves to know the overall condition of their vehicle, each time he or she visits. As a matter of safety, a check of the vehicle’s critical operating systems can give a customer some piece of mind and ability to plan for future needs. Read More

newscastIncrease Service Retention with These Innovative Service Contract Features
Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service opportunities after the sale. The problem is that most service contracts do not tie a customer to the dealership where they are purchased. Some of the latest innovations with service contracts revolve around ways to tie customers to dealerships as well as ways to increase take rates. Here is a quick look at some of these innovations. Read More

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