Today on CBTNews.com – Friday, November 16th, 2018:
The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele – David Burkus
Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make those important connections. On today’s show, Jim Fitzpatrick speaks with David Burkus, best-selling author, speaker, and leadership expert to discuss using networking and personal marketing at your dealership to boost sales. Watch Now
WardsAuto’s Steve Finlay on Today’s F&I Process
In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment, Jim Fitzpatrick is joined by Steve Finlay, editor at Ward’s Magazine to discuss alternative insurance selling techniques and letting car buyers take the F&I experience into their own hands at your dealership. Watch Now
How to Recruit Top Talent for Your Sales Team – Mark Tewart
Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump in the winter with things picking back up in the spring. On today’s show, Jim Fitzpatrick speaks with Mark Tewart, president of Tewart Enterprises and host of On The Mark right here on the CBT Automotive Network, to discuss the greatest challenges that salespeople and sales managers are facing in the dealership today and how to overcome them. Watch Now
How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook
According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox Automotive and Trace Przybylowicz, industry relation lead-automotive for Facebook, and they discuss how dealers can ad target the right person at the right time in order to move inventory. Watch Now
