Week In Review: How the Car Buyer Journey Has Changed | Changes Your Dealership Can Make Today to Build a Lasting Sales Team | Track Your TV Advertising Data to Make Marketing Spend More Efficient

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CBT News Week In Review for Friday, May 3rd, 2019:

newscastHow the Car Buyer Journey Has Changed and What it Means for Your Dealership – Isabelle Helms, Cox Automotive
On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership. Watch Now

newscastChanges Your Dealership Can Make Today to Build a Lasting Sales Team – Mark Rikess
On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group
, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team. Watch Now

Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice
Cable television’s data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He’s also a member of Comcast Spotlight’s Automotive Advisory Council, which aims to represent automotive marketers’ interest in relation to advanced advertising products and tools, as well as broader industry trends and insights. Watch Now

newscastHow to Avoid Workplace Harassment Scandals and Appropriately Address Claims – David Druzynski, Auto/Mate
On today’s show, we welcome back David Druzynski, Chief People Officer at Auto/Mate Dealership Systems. David recently wrote an article for WardsAuto Magazine called “How to Deter Dealership Workplace Harassment”. This is, of course, a very important issue in today’s workforce.Watch Now

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