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CBT Automotive Newscast for March 5, 2020

Today on – Thursday, March 5th, 2020:

Karl BrauerFebruary Auto Sales: The Winners, Losers, and Surprises – Karl Brauer, Cox Automotive
From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However, with the help of President’s Day incentives, sales turned out to be different than many experts had predicted. Here to share his insight on these developments, is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Watch Now

Karl BrauerWhy Dealerships Should Use Facebook Marketplace
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly took notice of Craigslist, listing their vehicles and stocking up on used car inventory. Today, a new platform is quickly replacing Craigslist as the preferred personal listing site: Facebook Marketplace. Read More

Karl BrauerHiring 50-Plus Staff in Auto: Bucking the Recruitment Trend
In today’s age of diversity and non-discrimination, mature working-age employees are often still caught in the crosshairs. Research by non-profit public interest publisher, 56 percent of employees over 50 have been laid off or involuntarily left a position at least once in their working career. For many, it’s classic ageism. Discrimination based on a person’s age is often masked by something else. Layoffs come under the guise of an inability to learn new tech or a company’s ‘restructuring’. However, the automotive industry can greatly benefit from hiring from a mature generation. Read More
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