How this Indiana BMW-Chevy Store is Giving Back to Their Community – Grant Gernhardt, DeFouw Auto Group

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Today on CBTNews.com for Thursday, June 4th, 2020:

How this Indiana BMW-Chevy Store is Giving Back to Their Community – Grant Gernhardt, DeFouw Auto Group
On today’s show, we welcome Grant Gernhardt, General Manager of DeFouw Auto Group in Lafayette, Indiana. In this segment, Grant and Jim discuss how DeFouw has been supporting their community during the COVID-19 outbreak.

Grant GernhardtConcise for Quick Sales – Why Selling ‘Unicorns’ Isn’t Always Helpful
Regardless of the state or city, car shoppers have multiple choices for a selling dealer. Within a five-mile radius, there could easily be two or three dealerships retailing the same brands, and more than a dozen others. For rural buyers, the same rings true on a wider scale. New vehicles are extremely accessible. It’s mostly a matter of preference and choosing which dealer the consumer will give their business. Read More

Grant GernhardtFour Ways to Improve Employee Engagement at Your Dealership
Employee engagement is an indicator and cause of success. Overall, companies with high employee engagement are 21 percent more profitable than companies with low engagement. This aspect of the workplace is also known to increase morale and cause employees to provide better customer service to potential buyers. Ultimately, it is crucial for you to develop strategies that keep your dealership staff engaged. Read More


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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