Today on CBTNews.com – Wednesday, July 3rd, 2019:
June Sales Numbers: Low Interest Rates and SUVs Continue to Drive Auto Sales – Karl Brauer, Autotrader & KBB
The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to talk to us more about June’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl shares with us, his insight about this month’s winners, losers, interest rates, and what dealers can expect as we head into Q3. Watch Now
Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey
As technology evolves along with consumer tastes, the wants and needs of customers will continue to grow and change as time goes on. Studies like the one conducted by Cox Automotive provides helpful insight into the mind of the customer. As a result, dealers can create strategies to prepare for the changing tastes to ensure their dealership is ready to meet their demands. Read More
Five Ways to Turn Customers into Ambassadors for Your Dealership Brand
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was the most important factor in choosing one to visit. Typically, your reputation will depend on what others have to say about you. As a result, customer reviews can play a huge role in your marketing strategy. Read More
