What customers are embracing at the largest U.S. car dealership | Does January’s numbers set the tone for 2018? | A dealership campaign that reaches the local community & saves lives

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On today’s CBT Newscast for Wednesday, February 7th, 2018:

Jessica Caldwell: Does January’s numbers set the tone for 2018?
According to some, January was supposed to be a “ho-hum” month, with consumers relaxing from December’s big final sales push. However, it wasn’t like that, even with just 25 selling day sin January. The SAAR ended up at 17.2, so we asked Jessica Caldwell, Senior Analyst with Edmunds, “Should we gauge the rest of 2018 from what we saw in January, or wait until the first quarter’s results?” Watch Now

Hear what customers are embracing at the largest U.S. car dealership
One-price selling method. Are there more pros and cons when it comes to using it? And should dealerships consider using this method for both new and used vehicles? Mike Jackson, CEO of AutoNation, recently told CNBC’s Earnings Central that he is witnessing customers embracing this style of selling in this sector. Watch Now

A dealership campaign that reaches the local community & saves lives
As a dealership, you want to do everything you can to reach out and serve the community around you, correct? Supporting local causes for the betterment of your city. One dealership out of Atlanta has recently launched a campaign that has gotten the attention of his community. As automakers continue to add more distracted tech to the vehicles they make, Jim Ellis Auto Group is pushing back with a distracted driving awareness campaign. Read More

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