Tag: Edmunds
The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the...
Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former...
Is Your Dealership Using Interactive Lead Forms?
Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...
How Equifax is Helping Dealers Improve their Targeted Marketing – Jenn Reid
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jenn Reid, Vice President...
How to Incorporate Charity and Community Give-Back into Your Dealership Branding
In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
Creating a Video Culture at Your Dealership
On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
How Can You Maximize PVR Earnings?
On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
Why You Shouldn’t Fear Rejection in Sales
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
