On today’s CBT Newscast for Tuesday, February 6th, 2018:
Elise Kephart: How video impacts sales and service
As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using video mean for your dealership? You can have product and service promotion videos, customer reference videos, training videos, and even a marketing and event video. That word “video” is wide-ranging, so we asked video expert Elise Kephart what the focus should be on when creating videos. Watch Now
Auto lenders relieved at the toned-down CFPB
According to a recent Forbes article, auto lenders are relieved at the toned-down Consumer Financial Protection Bureau. A few years ago, the CFPB attempted to regulate the $900 billion dollar auto finance industry. One of the things the CFPB tried to do was accuse auto lenders of discriminating against minority buyers. Fast-forward to now and the CFPB has a new acting director in Mick Mulvaney, the Director of the Office of Management and Budget. Last week in an op-ed piece for the Wall Street Journal, Mulvaney said that on his watch, the CFPB would quit trying to “push the envelope” in regulating the finance industry. Read More
Millennial: This is what I want when shopping & buying a car
There are two ways to get information from potential car buyers. You either ask them for it, or they’ll tell you what they’re looking for and how they’ll go about it. In a recent article from WardsAuto, a millennial not only indulges the steps he’ll take to the process, but explains each step in detail. First of all, he says as a millennial, he’ll likely spend more than 10 hours before even setting foot in a dealership. Read More
