Week In Review: Update Your Vehicle Appraising System to Boost Profits in 2019 – Dale Pollak | Progressive Branding Strategies For Your Dealership – Paul J. Daly | The Best Digital Marketing Practices for 2019 – Brian Pasch

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CBT News Week in Review for Friday, December 21, 2018:

newscastProgressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. Watch Now

 

Update Your Vehicle Appraising System to Boost Profits in 2019 – Dale Pollak, vAuto
Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’ to measure this value? Well, our guest today wants you to consider another option; one based on technology and data. Joining Jim today, is Dale Pollak, of vAuto, Dale is here to discuss vAuto’s plan to release its Provision ProfitTime upgrade at the upcoming NADA convention this January. Watch Now

newscastThe Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better than anyone, the importance of independent marketing measurements. We’re excited to welcome back Brian Pasch, CEO, and founder of the PCG Companies and host of Auto Marketing Now right here on the CBT Automotive Network. Today, Jim and Brian discuss some of the concrete tools that help dealers understand which marketing practices bring in customers. Watch Now

newscastHow to Revamp Your Dealership’s Recon Process – Dennis McGinn and Jeff Dantzler
The efficiency of your dealership’s recon process affects more than just your fixed-ops department. From dealer margins to the overall competitiveness of your store, there are many reasons why your dealership should consider revamping its recon process in 2019. Joining Jim today are Jeff “J.D.” Dantzler, GM of Manly Honda out of Santa Rosa, California, and Dennis McGinn, founder and CEO of RapidRecon, and they discuss the latest updates on what your dealership needs to know about the best reconditioning practices. Watch Now

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