Mark Sokal on Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market | The Importance of a Streamlined User Experience for Your Dealership’s Website | Are Digital Retailing Tools Promising More Than They Can Deliver?

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Today on CBTNews.com – Thursday, August 15th, 2019:

newscastDeveloping a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising
As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of some of the topics his session will be focused on, including marketing tips and spending your advertising money in places that make the most sense for your company. He says that when dealers are working through multiple third-party advertising agencies not only is it costing them more money but it’s causing them more hassle, and Sokal works to eliminate this hassle from the process and save the dealerships time and money by eliminating these third parties. Watch Now

newscastThe Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey Study reports that car buyers spend, on average, 13 hours and 55 minutes researching online before making their purchasing decision. That time is split between the desktop and mobile devices, with 77 percent using a desktop to shop and 59 percent using their smartphone. Read More

newscastAre Digital Retailing Tools Promising More Than They Can Deliver?
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember that one?) at the buzz word table.  While there is not solid consensus on what digital retailing is, most agree that DR is potentially a positive advancement for the industry, and that auto dealers will inevitably be forced to implement digital retailing strategies or risk becoming uncompetitive. Read More

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