Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’ | Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy | What the Fed Interest Rate Cuts Mean for the Auto Retail Industry

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Today on CBTNews.com – Wednesday, August 14th, 2019:

newscastTrain Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’
There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about the equally important but often overlooked ones, like empathy, understanding, and creating memorable moments? Well, our guest today walks us through the qualities that your dealership can focus on to authentically engage and influence customers in order to deliver memorable customer moments. We’re pleased to welcome back Joseph Michelli, New York Times Best-Selling Author, and customer experience expert. Watch Now

newscastFive Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still visit dealerships for test drives and to complete the purchasing process, they are beginning their search online. This means that your strategy for capturing their attention with the use of digital channels is crucial to your overall marketing plan. Read More

newscastWhat the Fed Interest Rate Cuts Mean for the Auto Retail Industry
On July 31, the Federal Reserve lowered its interest rate for the first time in over a decade. Now set at between 2 percent and 2.25 percent, the rate was cut due to various factors such as “trade policies and low inflation,” according to Federal Reserve Chairman Jerome Powell. The response from the auto industry hasn’t been as pronounced as it is when other changes are announced (e.g. tariffs), making it seem like an underwhelming change. However, the rate modification is sure to have at least some sort of impact on dealerships and consumers. Read More

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