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Week in Review: Isabelle Helms Discusses the Latest Recruiting Trends For Dealers | Train Your Staff to Deliver Memorable Customer Moments | Hugh Hathcock Makes Bold Move in Auto Retail | Developing a Strategic Ad Spend That Makes Sense

CBT News Week In Review for Friday, August 16th, 2019:

newscastCox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers
Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show, we take a look at our recent conversation with Isabelle Helms, Vice President of research and marketing intelligence for Cox Automotive. She discusses key findings from the 2019 Dealership Staffing Study, and what they mean for your dealership’s future recruiting efforts. Watch Now

newscastHugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity
After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail veteran Hugh Hathcock knew he wasn’t done with the industry yet. Coming back strong with a brand new reconditioning solutions company, Hugh, who was recently featured in Automotive News, stopped by the CBT Studios with his son Gage, and daughter Hailee, to discuss ReconVelocity, and how its debut software can help your dealership run a more efficient recon process. Watch Now

newscastTrain Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli, Author of ‘Driven to Delight’
There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience, speed, and brand, but what about the equally important but often overlooked ones, like empathy, understanding, and creating memorable moments? Well, our guest today walks us through the qualities that your dealership can focus on to authentically engage and influence customers in order to deliver memorable customer moments. We’re pleased to welcome back Joseph Michelli, New York Times Best-Selling Author, and customer experience expert. Watch Now

newscastDeveloping a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising
As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of some of the topics his session will be focused on, including marketing tips and spending your advertising money in places that make the most sense for your company. He says that when dealers are working through multiple third-party advertising agencies not only is it costing them more money but it’s causing them more hassle, and Sokal works to eliminate this hassle from the process and save the dealerships time and money by eliminating these third parties. Watch Now

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For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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