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Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that COVID-19 may not be going away for a very long time. This means now is the time to change the ways your staff engages with customers. It is essential to meet clients on their terms to ensure long-term success.

On this week’s episode of F&I Today, host and president of Chernek Consulting, Becky Chernek talks about the online car buying experience. With competitors like Carvana, CarMax, and Vroom, it’s crucial that dealerships adapt to the new way of doing business. Traditional auto dealers who sit idly by and do not meet the demands of the car-buying public will be left behind. The good news is there is still time to do something about it. Training staff to facilitate a frictionless online experience including self-desking options is the key to moving forward in this pandemic.

Did you enjoy this episode of F&I Today about the online car buying experience? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

Car Biz Today, the official resource of the retail automotive industry.

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Becky Chernek
Becky Chernek
Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.

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