There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that COVID-19 may not be going away for a very long time. This means now is the time to change the ways your staff engages with customers. It is essential to meet clients on their terms to ensure long-term success.
On this week’s episode of F&I Today, host and president of Chernek Consulting, Becky Chernek talks about the online car buying experience. With competitors like Carvana, CarMax, and Vroom, it’s crucial that dealerships adapt to the new way of doing business. Traditional auto dealers who sit idly by and do not meet the demands of the car-buying public will be left behind. The good news is there is still time to do something about it. Training staff to facilitate a frictionless online experience including self-desking options is the key to moving forward in this pandemic.
Did you enjoy this episode of F&I Today about the online car buying experience? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
Car Biz Today, the official resource of the retail automotive industry.
Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.
While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.
