Dealers' #1 source for auto industry news, content, coaching & analysis

Consumers rank OEM electric vehicle apps low in J.D. Power study

A new J.D. Power report indicates that electric vehicle drivers have grown increasingly frustrated over OEM-created apps

A new J.D. Power report indicates that electric vehicle drivers have grown increasingly frustrated over OEM-created apps, which they often rely on for a plethora of vital services.

The report notes that a majority of EV drivers regularly use first-party apps to monitor battery usage, driving range etc. However, in a survey arranged by J.D. Power, electric car owners gave design elements in these software packages the lowest ratings in terms of satisfaction. Specifically, consumers cited “speed and ease of navigation” as the worst aspects of these platforms. Furthermore, 85% of EV buyers relied on assistance from their auto dealer or OEM to set up and understand their car’s related application.

Jason Norton, senior manager of global automotive consulting at J.D. Power, suggested that EV manufacturers take consumer complaints into account for future iterations of their software. “Manufacturers need to focus on improving the performance of the areas that matter most to electric vehicle owners in order to maximize their impact and elevate the user experience.”

Automakers have long aimed to ramp up vehicle connectivity, hoping to make operation more convenient and accessible. As a result, car brands have invested heavily into software development, with some eyeing new sources of revenue via subscription based services. However, from a consumer perspective, the line between inconvenient and useful features is often blurred. Technological frustrations can become especially heated when they prevent users from accessing necessary elements of daily life, such as transportation, making such issues a major concern for companies trying to innovate in their space. To convince a wider population of potential electric vehicle drivers that electrification is worth abandoning their traditional gas-guzzler, OEMs will likely need to spend more time refining their products and services than they may be used to.

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

Related Articles

Manufacturers In This Article

More Manufacturer News

Latest Articles

From our Publishing Partners