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Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s

The role of empathy in automotive sales: Understanding customer needs for...

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In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means...
Let's delve into the fascinating interplay of psychology and decision-making as we dissect the car buyer's journey

Decoding car buyer personas: Understanding emotional triggers and decision-making factors

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Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers

The role of brand storytelling in car dealership marketing 

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You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to...
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success

7 strategies for dealerships to enhance customer satisfaction

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In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success. Satisfying customers acts as fuel, driving growth and profitability for...
Bill Feinstein

How Honda is making progress on inventory, EVs and affordability —...

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 On this episode of Inside Automotive, CBT News anchor Jim Fitzpatrick is joined by Bill Feinstein, President of Planet Honda in New Hampshire, General...
Matt Easton joins Inside Automotive once more to discuss the negative stereotypes surrounding automotive sales and how to overcome them.

How car dealers can beat stereotypes in automotive sales — Matt...

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According to the U.S. Department of Labor's data, sales is the largest profession in the country, with a massive concentration in automotive sales. Yet...
Fisker Inc. intends to sell emissions credits earned by its upcoming electric vehicles to car manufacturers on the allowance market.

Fisker aims to sell ‘significant’ emissions credits off upcoming Ocean EV

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Fisker Inc. intends to sell emissions credits earned by its upcoming electric vehicles to car manufacturers on the allowance market. On Tuesday, June 6, the...
Used car prices and retail sales declined over May as consumers and dealers grappled with economic headwinds

Used car prices, sales fall in May as auto industry looks...

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Used car prices and retail sales declined over May as consumers and dealers grappled with economic headwinds, according to data from Cox Automotive and the Manheim...
New York City filed a lawsuit against Hyundai and Kia on Tuesday over the two car manufacturers' handling of a vulnerability that made their vehicles primary targets for car theft.

Hyundai and Kia sued by NYC over car thefts, lack of...

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New York City filed a lawsuit against Hyundai and Kia on Tuesday over the two car manufacturers' handling of a vulnerability that made their vehicles primary targets...
Michigan is to be the home of a $72.7 million laboratory designed to be the testing grounds for electric vehicle batteries

New Michigan facility to test electric vehicle batteries for Detroit automakers

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Michigan is to be the home of a $72.7 million laboratory designed to be the testing grounds for electric vehicle batteries. The facility, set in...