Happy Thanksgiving, we hope you and your family are having a great day today. In a year unlike any other, we are reminded of how thankful we are for our loved ones, good health, and well being. We are also very thankful for our hardworking staff and their daily efforts here at CBT News.

Like your staff, our employees are off enjoying food, fun, fellowship, and of course, football with their friends and families. We wanted to take a moment to let you know that we are thankful for you, our audience of dealers and sponsors who watch every day. We know this year has brought many challenges none of us ever could have imagined.

As we get through this pandemic together, we wish everyone good health and prosperity. We wouldn’t be able to do what we do without your support. And of course, the brave men and women in the armed forces, we are continually grateful for their service and sacrifice.

Today’s Featured Interview:

damon lesterDamon Lester, Don Hall, & James Church Discuss Diversity in Retail Automotive
On today’s show, we take a look back at our conversation with NAMAD President Damon LesterVADA President Don Hall, and James Church, General Manager at Priority Auto Group in Chesapeake, Virginia. Damon, Don, and James discuss diversity, inclusion, and representation for minorities in the automotive industry.

News Stories & Opinion:

serviceNew study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can repel them away. It also found room for growth in key areas of CX and communication methods. Read More

COVID-19Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, your typical customers are not only thinking about the automobiles they want to buy, but they are also considering their overall finances amid a public health crisis. Read More

Did you enjoy today’s automotive newscast? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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