Top stories
Ford backs Biden’s emissions cut by 2032. Read More
Tesla’s Fremont plant faces another fire amidst ongoing layoffs. Read More
BMW, JLR, VW linked to using parts with forced labor, Senate reports. Read More
U.S. investigates fatal Vinfast crash in Califonia. Read More
Featured Interview
How dealerships can maximize sales through strategic AI integration – Durran Cage | Cage Automotive
With today’s tech, our ability to reach the right consumer with the right message is better than ever—and often, it’s done right from the palms of teams’ hands. On today’s episode of Inside Automotive, Durran Cage, the Founder and Owner of Cage Automotive, will walk us through ways you can better leverage tech, like artificial intelligence (AI), to help your teams win. Watch the full segment here.
Follow up emails: shifting mindset on email content strategies
In the rapidly evolving landscape of modern marketing, the battle for consumer attention is fiercer than ever. Brands are no longer merely vying for fleeting moments of interest but competing for something far more valuable—loyalty. On the latest episode of Loyalty-Based Sales Strategies with host Jen Suzuki, she eloquently encapsulates effective marketing strategies and underscores how imperative it is for companies to focus on creating memorable first impressions. By doing so, they can forge lasting connections with their audience, ensuring their brand remains top-of-mind in an increasingly crowded marketplace. Watch the full segment here.
For Dealers
Should your salespeople have Facebook pages
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some level of shopping. You might not know this, but on the individual level, Facebook is a good tool for salespeople to use to drive traffic for the dealership – and themselves. Read More
