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Customer Experience

Aspects of an excellent customer experience

One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between auto marketing leaders at the 2021 JD Power Auto Summit. After analyzing all of their interactions, he was able to generate the following eight “pillars […]
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Why building trust can be a car dealer’s strongest tool for problem-solving – David Horsager, Best-selling author

Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money...

Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience

The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with...

The importance of having an in-person experience in a digitized car buying journey

With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...

Five Star Dealer Awards recognize those at the peak of customer service

On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely...

Top four opportunities in driver’s experience for automotive manufacturers

There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog,...

Shoppers willing to drive further for the right car, according to Edmunds

The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday...

7 tips to build customer loyalty

It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time consuming, so most businesses work to...
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