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How to allow customers to determine their financing options

Becky welcomes Eric Giroux, Product Manager with DealerSocket, onto the show to discuss the benefits of allowing customers to determine their financing options and ancillary product offerings prior to coming into the dealership.
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Becky Chernek
Becky Chernek
Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.

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