Continuing the Legacy
Lessons learned from her late father, Sam Swope, have primed Patti Swope to take the auto group to new heights. BY CAROL WHITE
Sam Swope was known in his community and...
TSLA377.180-0.87%
GM89.250-0.4%
F12.329-0.0413%
RIVN14.2050.195%
CYD21.4400.78%
HMC34.700-1.14%
TM214.180-4.33001%
CVNA74.490-1.765%
PAG213.0300.24%
LAD306.890-3.91%
AN183.635-2.425%
GPI265.500-2.96%
ABG205.990-4.22999%
SAH62.220-0.93%
TSLA377.180-0.87%
GM89.250-0.4%
F12.329-0.0413%
RIVN14.2050.195%
CYD21.4400.78%
HMC34.700-1.14%
TM214.180-4.33001%
CVNA74.490-1.765%
PAG213.0300.24%
LAD306.890-3.91%
AN183.635-2.425%
GPI265.500-2.96%
ABG205.990-4.22999%
SAH62.220-0.93%
TSLA377.180-0.87%
GM89.250-0.4%
F12.329-0.0413%
RIVN14.2050.195%
CYD21.4400.78%
HMC34.700-1.14%
TM214.180-4.33001%
CVNA74.490-1.765%
PAG213.0300.24%
LAD306.890-3.91%
AN183.635-2.425%
GPI265.500-2.96%
ABG205.990-4.22999%
SAH62.220-0.93%
Articles
Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered on being focused and prepared to...
The Myths of Writing Service, Part 2
Don’t let myths about writing service keep your fixed operations from achieving great success. BY JEFF COWAN
You may remember from my article last month, myths can be very dangerous things....
Easy Ways To Sell More (Even If You’re Too Busy)
The river of gold is still flowing. Don’t wait until it dries up to get serious.
BY JOE VERDE
I talked to a dealer the other day about training and I got...
REAL Success – R is For Retention
If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG
Customers don’t care about you until they feel that...
What Winners do to Win: Winning in Business
Winning in business and in life is dependent upon your approach to your goals and dreams. BY DAVID LEWIS
“A person either hates losing enough to change, or he hates changing...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...
Your Post-NADA Vendor Checklist
What to look for when choosing the best marketing vendors for your dealership.
BY AMY FARLEY
If you’re like many dealers across the country, you recently returned from another successful NADA Convention...
Is a Digital Storefront Right for Your Dealership?
Creating a digital storefront could give you the competitive edge you need in today’s market. BY MARK RIKESS
AutoNation recently announced the creation of its first digital storefront – which allows...
Meet 2015 NADA Chairman Bill Fox
Bill Fox, who represents New York’s franchised new-car dealers on the NADA board of directors, will be sworn in as the organization’s chairman at this month’s convention and expo in...
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