Tuesday, November 30, 2021

REAL Success – R is For Retention

If you want to increase customer retention in your dealership, focus on communicating with them to form a connection. BY BRENDA STANG Customers don’t care about you until they feel that you care about them. As harsh as this may sound, once you understand this, you will be well on your way to appreciating that […]
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Brenda Stang
After 19 years in the dealership world, Brenda shifted a gear and started an organization to train and coach dealership managers. During her time in the Ulmer Auto Group, she worked with GM, Toyota, Nissan, Dodge and Chrysler stores. As managing partner for two of the top GM dealerships in Western Canada for the past 14 years, she worked with her management teams to develop and practice the best habits to be effective and efficient. She is a certified trainer, coach and speaker with the John Maxwell Team. You can reach Brenda at stangbrenda.20@gmail.com.

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