Tuesday, November 30, 2021
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Is a Digital Storefront Right for Your Dealership?

Creating a digital storefront could give you the competitive edge you need in today’s market. BY MARK RIKESS AutoNation recently announced the creation of its first digital storefront – which allows the website to transition from purely informational to transactional – offering customers the opportunity to do the majority of their auto sales transactions from […]
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Mark Rikess
Mark is a highly regarded expert on progressive retail practices, providing management-consultant services to dealers, suppliers and manufacturers. As a second-generation auto dealer, he began with an early focus on performance improvement and implementation of results-management processes in the dealership operating environment. He founded TRG in 1989 and has consulted with more than 150 dealerships.

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