WardsAuto: The Things They Teach in College These Days


Elgie Bright educates dealership principals and managers of the future.

He heads the automotive marketing and management department at Northwood University in Midland, MI. Many Northwood graduates work in auto-retailing, including Mark Scarpelli, chairman of the National Automobile Dealers Assn.

Earlier in his career, Bright worked for Art Moran Pontiac in Southfield, MI, and was a General Motors district sales manager.

In a WardsAuto Q&A, he discusses the e-commerce revolution that’s affecting the dealership world and how students and current dealers deal with it.

Read the full Q&A with Northwood University’s Elgie Bright.