Elgie Bright educates dealership principals and managers of the future.
He heads the automotive marketing and management department at Northwood University in Midland, MI. Many Northwood graduates work in auto-retailing, including Mark Scarpelli, chairman of the National Automobile Dealers Assn.
Earlier in his career, Bright worked for Art Moran Pontiac in Southfield, MI, and was a General Motors district sales manager.
In a WardsAuto Q&A, he discusses the e-commerce revolution that’s affecting the dealership world and how students and current dealers deal with it.