Crafting a Custom Brand Experience at your Dealership
You can learn what you need to know about customer loyalty from a man named Ernesto.
He’s not a best-selling author or an Ivy League professor.
He’s a waiter at...
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
Articles
Cutting Out the Dealer: The Evolving Impact of Tesla
Tesla, Elon Musk's electric car company, has not only brought innovation to the resource used to power the automobile but also to the industry itself. It is no secret that...
Marketing Inspiration from Amazon
A sales manager once told me that if I wanted inspiration, then I should copy a salesperson who is successful. That advice still makes sense.
Successful dealers are always looking...
Is Factory Maintenance Affecting Hours Per RO?
With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance requirements that would help reduce costs...
Used Vehicle Prices End on High Note for Q2
The Manheim Used Vehicle Value Index hit a record high for the second consecutive month as wholesale used vehicle prices (on a mix-, mileage- and seasonally adjusted basis) rose 1.1 percent month-over-month...
Self-Driving Car Legislation in the Works, Could Be Unveiled this Month
Republicans are expected to unveil detailed bills later this week to support development of self-driving cars. Included in the soon-to-be-proposed legislation are regulations that prevent states from implementing their own...
Improve Your Bottom Line by Improving the Longevity of Your Customer’s Vehicle
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...
3 questions that will turbocharge your community engagement
“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement...
Mired in Regulation. Vital Information about Compliance
When it comes to compliance, significant attention has been paid to the Consumer Financial Protection Bureau (CFPB). And while this is all well and good, the fact is, there are...
A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and...
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