Recruiting technicians is never a hard job. The real difficulty is recruiting technicians worth your money and time. Too often in my career as a technician was I forced to...
The Problems of Distracted Driving
In 2016, nearly 40,000 people died as a result of automobile accidents. While there have always been dangers associated with driving, the likelihood of an accident...
Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that...
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
One year ago, a New York dealership won a ruling against GM’s use of ratings. Today, the fight against unfair performance ratings is growing even stronger.
The landmark Beck Chevrolet v...
SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search engines and making it easier for...
I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access...
Do your employees function as a team? In an effort to motivate employees, most managers talk about team building, but not all of them walk the talk. Many auto dealers...
More than two-thirds of Sport Utility Vehicle (SUV) and Crossover Utility Vehicle (CUV) owners in the U.S. who returned to market in the first four months of 2017 acquired another...
With used-vehicle values sagging and fewer buyers opting to lease for the first time, the popularity of leasing has hit its first bump in the road following a four-year surge,...