5 Ways to Win Online
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
Articles
The Unintended Impact of Driverless Vehicles
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible. The reason why this is likely occurring sooner rather than later is because of...
Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Why Maserati and other manufacturers may want to skip the dealer
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...
NADA and Grassroots Efforts Lead to Senate Tax Bill Amendment
The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December 2, 2017, the Senate passed the...
Five Low-Cost Resources for Dealers and Their Employees to Stay “Skilled-Up”
Training and professional development are essential to staying up-to-date on industry trends. From new automobile technologies to consumer buying habits, the automotive industry is forever changing. While everyone can agree...
The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
Prepare Your Dealership for Emerging Trends in 2018
It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs...
How to Climb the Automotive Corporate Ladder
Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you stab someone in the back to...
Advertising Violations: Easy To Find And Hard To Defend Against
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Latest Articles
