Jacob Wittler is Senior Director of Product Marketing at Cars.com, with more than 15 years of experience in automotive digital marketing. He leads marketing programs for Cars.com's local dealer advertising solutions, drawing on a career that spans sales strategy, field marketing, and product development.
After four consecutive years of growth, SAAR is projected to decline by 2% in 2026.1 For many dealers, that number is adding fuel to an already anxious market. And for some,...
Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page. It’s also becoming a stronger platform...