As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the scheduled weekly or monthly meetings, most...
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands...
SANTA MONICA, Calif.— Car shoppers in the market for an affordable used vehicle may experience a bit of sticker shock when they head to the dealership, according to the latest Used...
August saw a similar trend in sales to July. Per the course, there were a few winners, while others are still playing catch up as we enter the last half...
The millennial generation, the term used for the demographic born between 1982 and 1997, is substantially different than previous generations when it comes to how they shop.
This is no less...
Hurricane Irma is predicted to be the most powerful hurricane to strike the Atlantic coast. The hurricane, currently bearing down and affecting the Virgin Islands and Puerto Rico, will make...
Every day vehicles leave your service department still needing repairs and maintenance. Many of the owners would have been happy to purchase the work if only they had been asked....
The Future Employment Landscape
The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be a healthy supply of workers from...
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
Customer loyalty does not necessarily translate into repeat business for your auto dealership.
OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....