Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are...
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
Articles
Economic Trends Indicate that 2019 will be a Good Year for Auto Sales
During the recent NADA Show in San Francisco, National Automobile Dealers Association senior economist Patrick Manzi held a press briefing to outline the economic prospects for auto sales in 2019....
Gail Miller Awarded Barbara Cox Woman of the Year
When it comes to women, the auto industry has a lot to catch up on. According to the nonprofit Catalyst, women continue to be underrepresented both in America and abroad...
How To Avoid Dead-End Marketing Strategies At Your Dealership?
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no...
Ford Sales Decline for a Fourth Straight Quarter
Founded in 1903 by Henry Ford, the Ford Motor Company revolutionized the industry many times over. As part of the “Big Three” US automakers, it is perhaps one of the...
Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel
Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to share their perspectives on the state...
Consistent Repair Updates Make for a Better Customer Experience
Generally speaking, customers don’t like visiting an auto repair facility. At best it means taking time out of a busy day for routine maintenance, and at worst it means costly...
Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter.
As...
Online Personalization Tools: How/Why They Can Boost Profits
If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost around $756 billion due to poor...
What Zero-Emissions Means for Dealers and Why It Matters
When Governor Jared Polis (D. Colorado) ran for office this past November, he campaigned on a promise to power the state via renewable energy by 2040. This past week, Polis...
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