TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


Articles

service

Building A Vibrant Service Department

- January 17, 2020
Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the...
spam

Dealership Emails Going to SPAM? Here’s What To Do

- January 17, 2020
0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash...
culture

Equip Your Team with a Winning Culture

- January 16, 2020
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

- January 16, 2020
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized....
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

- January 15, 2020
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration...
business

What Not to Say in Sales or Business

- January 15, 2020
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
technician

Dealing with the Technician Drought

- January 14, 2020
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding and keeping excellent quality techs has...
service drive

3 Tips to Sell More Cars Through the Service Drive

- January 14, 2020
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
feedback


The Power of Feedback

- January 13, 2020
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back...
F&I

A Look at Changes Coming to F&I in 2020

- January 13, 2020
A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in 2020 and beyond.  Most of the...