Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the...
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What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash...
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the...
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized....
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration...
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding and keeping excellent quality techs has...
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back...