It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against the average, when it comes to...
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar form usually at a better price....
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having...
Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely...
We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to effectively sell the vehicle service contract,...
It’s important for them to always be on top of their game. Here are some K.A.S.H. (Knowledge, Attitude, Skills & Habitual) tips on how to turn a good service consultant...
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect...
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with...
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they...