TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


Articles

marketing

Improve the ROI of Remarketing Campaigns

- January 10, 2020
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
service contract

Are You Meeting Your VSC Objectives?

- January 9, 2020
I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against the average, when it comes to...
foundation

The Power of Strong Fixed-Ops Business Footings and Foundations

- January 9, 2020
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar form usually at a better price....
vendors

How to Keep Your Digital Vendors in Check

- January 8, 2020
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having...
the process

The Process of Creating a Great Process

- January 8, 2020
Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely...
service contract

Why Purchase a Service Contract?

- January 7, 2020
We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to effectively sell the vehicle service contract,...
service

The Knowledge, Attitude, Skills & Habits of A Professional Service Advisor

- January 7, 2020
It’s important for them to always be on top of their game. Here are some K.A.S.H. (Knowledge, Attitude, Skills & Habitual) tips on how to turn a good service consultant...
customer

With Today’s Informed Customer, Do You Still Have Game?

- January 6, 2020
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect...
UDAP Statutes

Keeping It Real — and Legal

- January 6, 2020
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with...
questions

Questions to Ask a New Agency Partner

- January 3, 2020
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they...