Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective...
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can...
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...
Technicians have been a rare commodity for years, spurring companies like Manheim to begin developing apprentice technicians in new and creative ways. However, entrants into the industry can soon discover...
It’s no secret, the automotive business has been struggling for years with low-profit margins and employee turnover now hitting an all-time high of 46%. However, dealers are often hesitant to...
In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to...
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and...
The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue Book Brand Watch™ reported that for...
After delaying the deal earlier this year, Asbury Automotive Group has completed its acquisition of Park Place Dealerships. The auto retailer announced that the move adds approximately $1.7 billion in...
The American election is coming on November 3rd, just ten weeks away, and polls are very close between the Trump-Biden camps, according to CNN’s tracking data. Without a doubt, the...