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Are You Presenting Your Menu the Right Way?

On this week’s episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all customers can benefit your dealership and bottom line.

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Becky Chernek
Becky Chernek
Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.

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