On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t convert to some higher degree. Data shows that only 1% of visitors will fill out a form on a dealer’s website. Brian believes this has a lot to do with frictions and distractions in the design on the website layout. Tune in to find out more about these 2 engagement metrics.