On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t convert to some higher degree. Data shows that only 1% of visitors will fill out a form on a dealer’s website. Brian believes this has a lot to do with frictions and distractions in the design on the website layout. Tune in to find out more about these 2 engagement metrics.
Home Shows Auto Marketing Now Two important consumer engagement metrics that will revolutionize your website
Two important consumer engagement metrics that will revolutionize your website
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
Cross-Selling and Pump-In, Pump-Out Data
On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
Modern Merchandising in Today’s Dealerships
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
Four Unique Vehicle Design Trends
Automotive technology is always changing rapidly to adapt to new inventions that will make driving easier and more enjoyable. From electric vehicles to bluetooth...
How Social Media Influencers Are Changing the Auto Industry
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....
Improving Your Sales-to-Service Handoff
Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
Takeaways from J.D. Power’s 2019 U.S. Sales Satisfaction Index Study
J.D. Power just released its annual Sales Satisfaction Index (SSI) Study, and once again, Porsche has topped the list in sales satisfaction for a...
Inventory and Auction Volume: The Latest from J.D. Power’s Larry Dixon
On today's edition of CBT News, we speak to Larry Dixon, Senior Director of valuation services at J.D. Power. Larry gives us an update...
Brian – A couple big brand iFramed trade-in tools give Dealers on-line shoppers options leading them to competing products including different vehicle makes, outside financing and other competing Dealers in the area. Am I crazy or is it a bad idea for Dealers trying to instill value for shoppers to buy from them, to offer their visitors options to buy from competitors?