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Two important consumer engagement metrics that will revolutionize your website


On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t convert to some higher degree. Data shows that only 1% of visitors will fill out a form on a dealer’s website. Brian believes this has a lot to do with frictions and distractions in the design on the website layout. Tune in to find out more about these 2 engagement metrics.

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Brian Pasch
Brian Pasch
Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

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