On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why consumers who visit their website don’t convert to some higher degree. Data shows that only 1% of visitors will fill out a form on a dealer’s website. Brian believes this has a lot to do with frictions and distractions in the design on the website layout. Tune in to find out more about these 2 engagement metrics.


  1. Brian – A couple big brand iFramed trade-in tools give Dealers on-line shoppers options leading them to competing products including different vehicle makes, outside financing and other competing Dealers in the area. Am I crazy or is it a bad idea for Dealers trying to instill value for shoppers to buy from them, to offer their visitors options to buy from competitors?


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