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used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
dealer

Why optimizing Google My Business can lead to high quality traffic

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of...
dealer

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your...
automotive advertising

Melissa Z. Clark discusses her new role as CEO of Sokal...

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Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the...
service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling...
video

Best practices for using video on a dealer site

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We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
vehicle

Tips for effective vehicle merchandising and marketing – Part 2

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Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
marketing

Tips for effective vehicle merchandising and marketing

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You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...
showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...