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marketing reports

Why optimizing Google My Business can lead to high quality...

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer’s number one source of high-quality traffic, Google My Business. Google My Business for dealers generates over half of the leads that visit your dealership. No other channel generates more phone calls or leads for the […]
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marketing reports

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new research on a project called AutoWeb, which was once misunderstood by dealers but now is understood as high-quality traffic. For years on Auto Marketing Now, […]
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automotive advertising

Melissa Z. Clark discusses her new role as CEO of Sokal...

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Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the...
service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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video

Best practices for using video on a dealer site

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We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once the domain of major filmmakers and multiple thousands of dollars worth of equipment is now […]
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vehicle

Tips for effective vehicle merchandising and marketing – Part 2

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Customers Don’t Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there’s no single entry that you can control. Links that drive the person to the site could land them onto the homepage, a vehicle landing page, inventory search, etc. A recent […]
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marketing

Tips for effective vehicle merchandising and marketing

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You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a raw piece of steak and uncooked potato on a table. They have the same nutritional […]
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showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they’ll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn’t meet your possible buyers’ standards, you won’t grow online, and you’ll suffer in sales at your brick and mortar location. The same welcoming, organized […]
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online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred. How customers are shopping, however, has changed dramatically from in-person to online, helping retailers and […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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