As we saw in the Internet boom and bust of the early 2000s, technology provided the marketplace with new business ideas. Technology and data were the “new oil” to propel the market and provide opportunities for growth to companies that could harness its new capability. Through that period, entrepreneurs tested many combinations of tech and data as they developed new businesses. Looking back, the companies that excelled in data and tech were the ones that were able to realize the business success associated with the technological advancements of that time.
Today, the most discussed technology is “Artificial Intelligence (AI).” There isn’t a software solution in automotive that doesn’t claim to have AI built into it. Many offerings will carry this label and lack the data superiority or technology to make this a reality. The promise of AI is easy, but the delivery – from a data and tech perspective –f is much more complicated. AI needs both capable technology and superior data to be successful. AI solutions that deliver to grow a business need both to be viable in the marketplace today.
What makes Mastermind unique is its unparalleled access to high-quality consumer data combined with its ability to process that data with its gold-standard behavior prediction methodology based on Mastermind’s extensive predictive analytics – which we have termed Actionable Intelligence™. It is this combination that allows Mastermind to improve salesperson effectiveness – and the dealership’s bottom line.
Finding the Needle in a Haystack at Scale
Dealers and OEMs have mountains of data – and buy more every day. But is it quality data? Drexel University’s Center for Applied AI and Business Analytics conducted a global study, and the results were surprising. While 60% of organizations state that AI is a key influence on their business, they run into common issues when trying to implement AI solutions:
- Quality of input (data): only 12% of organizations report that their data is of sufficient quality to implement AI
- Quality of output (insights): 67% of organizations don’t completely trust the data that they rely on for their decision-making analytics
- Effective analytics: to make data “actionable,” businesses need advanced integration and processing tools to cleanse and integrate data from multiple sources
- Bandwidth: organizations need to invest time and resources into building and maintaining their data inputs and their AI models
- Compliance: putting the proper governance in place to ensure you’re compliant with state and federal laws can take a team of experts
To solve these roadblocks, dealers have turned to technology partners like automotiveMastermind to ensure that their business and customer data is accurate, clean, and safe. Once their data is cleansed and organized, it is ready to be fed into artificial intelligence to identify patterns, predict trends, and reveal hidden insights in large datasets.
Building Practical Solutions to Increase Sales Effectiveness
For over a decade, Mastermind’s mission has been to help dealers “drive exponentially higher sales results by using automation to predict, engage and provide actionable intelligence on every car buyer.” We do that through continuous investment in innovation, quality data management and security.
At NADA Show 2025, automotiveMastermind will unveil brand new technology built using our best-in-class predictive analytics. Our teams work with dealers to ensure our core product is best-in-class, serving not only today’s problems but also addressing future issues.
automotiveMastermind’s breakthrough offerings this year include:
- Mastermind CoPilot: First impressions last, and that’s why Fritz will help your sales team increase the impact of their outreach by building the perfect introduction talk track, email, or text message from Mastermind’s Actionable Intelligence.
- Shopping activity: Fritz will give your team a real-time view of your in-market opportunities by combining the predictive powers of Mastermind’s Behavior Prediction Score (BPS) with your customers’ shopping signals.
- Acquire: Targeted prospecting solutions are created with targeted consumer data and displayed on an interactive map that plots customers by zip code, and activated with automated, multi-month direct marketing campaigns.
- Mastermind Mobile: Access Mastermind on the go. Gain the insights you need to close more deals faster using Mastermind’s Actionable Intelligence on your cellphone or tablet.
Car dealers must be able to trust their software providers to deliver effective technology and quality data on a safe platform. Over 54,000 franchised car dealership salespeople in 2024 trusted automotiveMastermind to process over 2.5 billion deal calculations. In 2025, that number will grow as we add generative AI sales scripts, geographic customer mapping, and real-time shopping activity to our customers’ toolkits.
Visit automotiveMastermind at NADA Show Booth #3535 to learn how your dealership can take advantage of Mastermind’s Actionable Intelligence with your data and software tools.
