Retail automotive trends are constantly shifting so it’s important to stay up-to-date with the latest information and data so you don’t miss out on any opportunities. Joining us with the latest Cox Automotive COVID-19 Impact Study is David Foutz, Vice President of Sales at Xtime. We’re discussing the study’s data and its implications on dealership service departments.
The glaring issue that was found in the impact study was the logistics surrounding service pickup and delivery demand. Not only are these services gaining traction with consumers during the COVID-19 pandemic, but customers are also willing to pay for the added convenience. This signals a new potential revenue stream for dealerships. On the flip-side, for dealers who don’t offer service pickup and delivery, this could be a missed opportunity.
Cox Automotive data shows that 22% of vehicle owners have used service pickup and delivery since COVID-19, and about 90% of users were satisfied with their experience. In fact, 48% of vehicle owners are likely to pay upwards of $20 for this service.
However, around 80% of dealers aren’t even charging for the service. In addition to added revenues, service pickup and delivery have shown to increase service customer retention. 69% of consumers are likely to choose a dealership over another based on the availability of these services. To hear more about this topic, be sure to watch our entire interview with David Foutz above.
Did you enjoy this interview with Xtime’s David Foutz? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
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