Depending on who you talk to, there are two processes dealership salespeople have when it comes to communication: phone calls and emails. Some are actually good at both because they’re constantly improving their skills. Others don’t care about fine-tuning their skills because they believe phones and emails are slowly being replaced with other thigns like text messaging, video, and social media. Hear why Jennifer Suzuki, Founder and CEO of eDealer Solutions, says forgetting about these two elements is a big mistake.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
On the Dash:
Car salesperson performance held steady from Q2 to Q3, CDK found.
Ease of Purchase hit its 2026 low in September at 79%.
Product expertise and trust scores...
For automotive salespeople considering social media, going viral isn't the only measure of success. Raul Tomsa, known online as “Vincierge,” believes consistent content can put a salesperson in front of...
The way consumers search for vehicles is changing, and AI is becoming a bigger part of that process. Traditional search engines, automotive marketplaces and dealership websites remain important, but consumers...