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Hyundai raises revenue forecast amid U.S. tariffs, lowers profit margin expectation

South Korean automaker adjusts financial targets ahead of first U.S. CEO investor day

On the Dash:

  • Hyundai has raised its 2025 revenue forecast to 5–6% growth but lowered its operating profit margin expectation to 6–7% due to U.S. tariffs.
  • The automaker confirmed its long-term growth plan to increase annual global sales to 5.55 million units by 2030, a 34% rise from 2024.
  • CEO Jose Munoz will address investors in New York following a major immigration raid at Hyundai’s U.S. battery plant, highlighting operational and regulatory challenges in the U.S. market.

Hyundai is raising its revenue forecast for 2025 while lowering its expected operating profit margin, reflecting ongoing U.S. tariffs and other global pressures.

The automaker now projects an operating profit margin of 6% to 7%, down from an earlier 7% to 8%, while revenue is expected to increase 5% to 6%, up two percentage points from 2024’s 175.2 trillion South Korean won ($12.7 billion).

Hyundai announced the revised targets Thursday ahead of a CEO investor day in New York City, marking the company’s first such event outside South Korea and the first for CEO Jose Munoz, who took the helm earlier this year. The event will provide insight into Hyundai’s strategies for growth and navigating current market challenges.

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Alongside the financial adjustments, Hyundai reaffirmed its long-term growth ambitions, including a plan to increase annual global sales to 5.55 million units by 2030, a roughly 34% increase from last year’s 4.14 million vehicles.

Notably, Munoz plans to address investors just weeks after a major immigration raid at a jointly owned Hyundai-LG Energy Solution battery plant in Ellabell, Georgia. U.S. authorities arrested approximately 475 workers on Sept. 4, including more than 300 South Koreans, in the largest single-site enforcement operation in the Department of Homeland Security’s history. Many detained workers were repatriated following discussions between South Korean and U.S. officials. DHS cited suspicions about unlawful visas or immigration status.

The New York investor day underscores Hyundai’s international expansion efforts and highlights the challenges the automaker faces operating in the U.S., from trade tariffs to regulatory compliance.

Hyundai continues to navigate global pressures while pursuing ambitious sales growth and technological innovation, including investments in electric vehicle battery production. CEO Munoz’s remarks in New York are expected to outline how the company plans to balance near-term challenges with its long-term objectives.

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Ashby Lincoln
Ashby Lincoln
Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.

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