On the Dash:
- Nissan’s U.S. sales and marketing chief, Vinay Shahani, resigned after less than two years and will be replaced by Michael Soutter.
- His exit comes as the automaker works to rebuild its brands during a difficult financial period.
- Facing $5 billion in debt and a $1.2 billion loss, Nissan is speeding up product development to boost sales.
Nissan’s U.S. sales and marketing chief, Vinay Shahani, resigned Wednesday after less than two years in the role. He is stepping away for an opportunity outside the automotive industry that allows him to remain closer to family. His sudden departure comes at a critical time for Nissan as the automaker works to turn its business around.
“Since rejoining the company in early 2024, Vinay has led the charge to redefine the Nissan and INFINITI brands and put us back in our rightful place in the market and in the minds of customers,” Nissan Americas Chairman Christian Meunier stated. “Vinay has been a tireless champion for Nissan and INFINITI, and we will miss his commitment and innovative spirit. We wish him the best as he steps into the next chapter of his career.”
Michael Soutter, formerly vice president of Nissan Global Aftersales, will succeed Shahani, effective immediately. He will oversee U.S. sales and marketing initiatives for Nissan and lead the INFINITI business in North America.
The leadership change comes as Nissan faces its worst financial crisis in 25 years, with more than $5 billion in debt due next year and a forecasted $1.2 billion operating loss from April through September. To revive sales, the company is fast-tracking new model development and product launches, trimming timelines from 50 months to 37 months to refresh its aging lineup and reignite consumer demand.
