TSLA391.170-3.29%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.170-3.29%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.170-3.29%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

profile
By CBT News Editorial Team November 22, 2021

Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals.

In this segment, anchor Jim Fitzpatrick interviews Rusty West, President, and CEO of Market Scan. The pair discuss the importance of controlling the narrative of purchase from start to finish; starting with accurate payments across all touchpoints.

Stay tuned for more coverage of AAAS2021!

Did you enjoy this on-site coverage of the 2021 Automotive Analytics & Attribution Summit? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers


Tags

More from Sales & Marketing
The 3-step habit that could save your next deal

The 3-step habit that could save your next deal

- July 6, 2026
Many deals seem to go well at first, but don't end up going anywhere. Sales Coach Matt Easton, Founder of Easton University, says the problem isn't the pitch, but the...
Sales & Marketing CBT Now
Fourth of July weekend brings big incentives and offers from automakers

Incentives and offers blast off this Fourth of July holiday weekend

- July 3, 2026
The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
Sales & Marketing Articles
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

- June 18, 2026
On the Dash: Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices. Separately listing or disclosing doc fees at checkout is considered non-compliant...
Sales & Marketing Articles
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Sales & Marketing Inside Automotive


Latest Articles

Ford files patent for smart tool tracking system in vehicles
Latest Articles 07/16/26

Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
Latest Articles 07/16/26

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
Latest Articles 07/16/26

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 07/16/26

Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
Latest Articles 07/16/26

Pricing transparency raises OEM website satisfaction, JD Power finds

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
Latest Articles 07/16/26

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates

Mitsubishi expands Texas port operations to speed dealer deliveries
Latest Articles 07/16/26

Mitsubishi expands Texas port operations to speed dealer deliveries

The AI platform capturing $10,000 a month in after-hours dealer revenue
Latest Articles 07/16/26

The AI platform capturing $10,000 a month in after-hours dealer revenue

Fighting payment anxiety in the F&I office with empathy and value
Latest Articles 07/16/26

Fighting payment anxiety in the F&I office with empathy and value

Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
Latest Articles 07/15/26

Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors

CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.