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6 automotive customer types and the lifetime value they bring to car dealers

On the latest episode of Mind Your Own Business, host and automotive sales training expert and founder of Sellchology Jonathan Dawson discusses the real lifetime value of customers. All customers aren’t created equally, yet many dealers don’t make distinctions between the different types of car buyers that enter their dealership. In this episode, Dawson defines […]
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Jonathan Dawson
Jonathan Dawson
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. For 14 years, he has been helping dealerships and sales teams improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales methods are more effective than others. Salespeople and managers who understand why a technique works become more educated, empowered and effective.

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