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5 photo management strategies car dealers should keep top of mind

Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, and vendor analysis. Recently, host Jasen Rice, founder of Lotpop, came across an online listing for a pick-up truck from a Kansas City dealer that had photos of the truck with snow still on the ground.

The photos were a dead giveaway that the vehicle had been sitting on the lot for months. Today, Rice discusses essential photo management strategies for your car dealership’s inventory, including:

  1. Ensure that your inventory photos represent the current season. 
  2. Be aware of the temperature gauge on the dashboard. 
  3. Vehicles should be clean and well-staged for photos.
  4. Be strategic with photo angles, especially for temporary photos.
  5. Re-fresh the photos for aged vehicles.

As consumers plan and research their next purchase with rising interest rates, gas prices, and inflation in mind, photo management will need to be top of mind.

Related: Used car stocking strategies that will align your active leads with inventory management

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Jasen Rice
Jasen Rice
Jasen Rice began his career on the retail side in 1997 selling cars online, then running award-winning internet departments along with being a GSM of an independent used car dealer. His next 8+ years were spent on the vendor side as a Performance Manager for vAuto allowing him to visit thousands of dealers across the nation and train them on used car inventory management. He finished his time with vAuto as a Director of Performance Management in the East and started his own company, Lotpop, in 2013. Jasen was featured on the cover of Digital Dealer in Oct. 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He's been a featured blogger for AutoSuccess Magazine and continues to speak at conferences every year. He is happily married to Kelly since 1999, is the father of five children and loves to go camping and cycling.

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