John “Johnny” Masano, President of Tom Masano Auto Group in Reading, Pennsylvania, continues his family’s legacy as a third-generation car dealer. Known for his practical and innovative approach, Masano has gained valuable experience with six years full-time and 22 years part-time in the automotive industry. His guiding principle, “Second by second, you lose the opportunity to become the person you want to be. Take charge of your life,” highlights his proactive attitude towards personal and professional development. Join CBT News anchor Jim Fitzpatrick in an exclusive interview with Masano, a recipient of the inaugural CBT News 40 Under 40 awards, to learn more about his influential role in retail automotive.
Key Takeaways:
1. Masano is responsible for a wide range of tasks at the dealership, including marketing, inventory management, and hiring. He is considered to be the heartbeat behind operations. Over the years, the dealership has acquired and sold multiple stores. However, they currently have a Mercedez-Benz, BMW, Ford, Lincoln, and a large used car operation known as the “auto park.”
2. The Tom Masano Auto Group is committed to delivering an exceptional customer experience. Therefore, they provide a hassle and pressure-free environment for their customers while seeking to empower them to make informed decisions. Masano says their role is to “guide customers towards making the best decision based on the information provided.”
3. Masano takes immense pride in his coworkers’ hard work and contributions to the organization and finds it a joy to come to work every day. His current goal is to boost the company’s revenue and sales. As a part of this endeavor, Masano is collaborating with Cox Automotive to launch Red by Masano, an all-in-one online platform that lets customers buy cars through an omnichannel experience.
