Dealers may not realize just how much data is coming into their dealership. Since 2012, automotiveMastermind has been the automotive industry’s trusted data and technology provider, and in today’s episode of Driving Solutions, we’re learning how they’re helping dealers drive more profit. Joining us is Matt Leone, the CEO of automotiveMastermind.
Key Takeaways
1. automotiveMastermind has transformed from a data and equity mining company to a machine learning and AI-driven insights leader. This evolution allows dealerships to tap into new audiences and triggers, optimizing customer retention and acquisition.
2. The company’s platform integrates the dealership’s first-party data with third-party data, such as registration and household information. This combined data offers comprehensive insights, enabling dealerships to effectively understand and target their customers.
3. automotiveMastermind leverages AI and machine learning to provide accurate prediction models. Their upcoming Q3 release will include new tools like the Deal Sheet 360 and enhanced behavior prediction scores, offering dealerships actionable insights to convert leads and close deals.
4. AI is used to improve sales strategies by suggesting influential talk tracks and identifying peak times when customers are likely to be in the market. This helps sales reps tailor their approach to individual customers, enhancing the overall sales process.
5. Looking ahead, automotiveMastermind plans to continue innovating, focusing on mobile product enhancements, EV strategies, and new partnerships. They aim to integrate seamlessly into dealership operations, providing data-driven insights that boost profitability.
"One of our differentiators is taking that combined data, putting it into a simple-to-use user interface, and wrapping it around with a field services team. And I think that message is resonating right now." – Matt Leone
