Wednesday, July 6, 2022

Why trust is a must for growing and retaining your customer base

No matter what business you are in, retaining and growing your customer base must be a priority in your business plan and operational culture. On the latest episode of Service Drive, host Don Reed, CEO of DealerPRO Training, discusses the importance of retaining your existing customers. Keeping your customers coming back sounds simple enough, yet […]
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Don Reed
Don Reed
After 26 years in the automobile business as a dealer, GM, sales manager, service manager, service advisor and salesperson, Don began a new career as a consultant and trainer. As CEO of DealerPro Training and founder of The Don Reed PRO Training Network, he has worked with hundreds of dealerships and major dealer groups across the U.S., Canada and the U.K. to increase profits in their fixed operations. He was rated a Top 10 Speaker at the NADA convention for four consecutive years. Visit the firm’s website at

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