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video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...

4 Qualities Every Great Leader Needs in the Dealership

Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Subaru Dealer Adam Arens on Training Your Salespeople in More Than...

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...

Why Change is Necessary If You Want to Improve

On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...

Eliminating Fixed-Ops Obstacles

 On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...