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Why F&I Should Embrace Antimicrobial Protections and How to Leverage It

Antimicrobial treatments have been around for a while. Dealers are applying an interior protection, either wet or electrostatic, making the surfaces hostile to bacteria and viruses. It used to be a tough sell before this global pandemic. Customers just did not see the need and still others would assume it really did not work. But […]
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Kristine Cain
Kristine Cain
Kristine Cain is a professional writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high-volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.

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